Marrying Quantifiable Data with insights and emotion

See how to create strong, long-lasting relationships with your consumers by using the I-Factor® platform


  • Create customized dashboards to view and sort data through multiple filters
  • Upload sales data & marketing spend to monitor ROI and the impact of a strong I-Factor® score
  • Social listening so that you can monitor your Brand’s I-Factor® in real time.
  • Dashboard can be customized specifically for your brand

What makes I-Factor® Different?

I-Factor® is the only research tool that quantifies the relationship with your consumer and uncovers the why’s behind the data. In less than four weeks, you’ll have actionable insights around positioning, messaging platforms, media and communication planning.

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