Bob Burke takes businesses’ ideas, and makes them real.

On my podcast, The Irresistible Factor, Bob and I talk about how he is able to bring natural, organic and specialty products to market as a consultant with Natural Products Consulting. Bob is a real expert with serious experience, and his value to his clients is clear. (His roster of work includes Annie’s, Dr. Bronner’s, Mason Dixie Biscuit Co., Califia Farms, Bob’s Red Mill, Theo Chocolate and many, many more.)

Together, we discuss the role of a brand’s online presence in their ability to eventually exit to a strategic buyer, along with the benefits of Amazon, outsourcing and planning ahead. 

“You always have to be innovating,” Bob said. “You can never be complacent. You can never sit back and rest on your laurels, and you need to be tuned in to where the consumer’s going and where the market’s going.”

We also explore what pioneers in the health and wellness space need to consider in the context of the industry boom. 

Bob told me that “if you’re really looking to scale… being able to leverage that success online into bricks and mortar will result in a higher valuation if you’re looking to exit to a strategic buyer.”

Listen to The Irresistible Factor’s Interview with Natural Products Consulting consultant, Bob Burke.


Here’s what you won’t want to miss from our conversation: 

  • At what stage brands should seek a consultant
  • How to gauge a company’s validity
  • Whether or not DTC-only brands can thrive without Amazon
  • The benefits of having a strong online presence
  • What the term “donor company” means


Links mentioned in this episode: 

Bob Burke on LinkedIn

Natural Products Consulting

Natural Products Field Manual

The Amazon Roadmap