Nick Saltarelli always wanted to build a legacy as an entrepreneur. That’s why he decided to compete at the highest level of entrepreneurship and put his love for chocolate to the test, creating Mid-Day Squares, the first functional chocolate bar. 

In our conversation, Nick shares how he is building his chocolate empire at lightning speed and working his way toward his goal of $100 million in revenue. “When you go into ultra-competitive saturated markets,” he told me, “it’s harder to fuck up than going after niche markets, but — here’s the big caveat — it requires real innovation. You cannot go into a saturated market without having a product that’s 10x better than everything else.” 

Together, Nick and I dive into some of the disruptive things he’s doing in the category. He also shares his advice for other entrepreneurs, his formula for success, and some of the valuable lessons he learned from his previous entrepreneurial ventures. 

Listen to The Irresistible Factor’s Interview with Nick Saltarelli — Mid-Day Squares Co-Founder. 


Here’s what you won’t want to miss from our conversation: 

  • The valuable role data and innovation have played in Nick’s entrepreneurial journey
  • Why Nick believes it’s important to go against the majority and be your true, authentic self
  • Insight into Mid-Day Square’s fundraising journey; growing a CPG brand from the ground up
  • Why Nick recommends performance coaching for every entrepreneur


Links mentioned in this episode: 

Mid-Day Squares 

Nick Saltarelli on LinkedIn 

Nick Saltarelli on Twitter 


Leslie Karls Saltarelli on LinkedIn 

James Gavin Professional Coaching 

The Irresistible Factor Podcast  

Sawtooth Group