Iconic Brands Are Suffering Major Losses, but it Didn’t Have to Be That Way
Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks...
Read MorePosted by Kristi Bridges | Mar 6, 2019 | Insights, Legacy Brands, Marketing + Advertising
Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks...
Read MorePosted by Kristi Bridges | Jan 23, 2019 | Insights, Legacy Brands, Marketing + Advertising, Trends
Gillette is one of the largest male brands in the world, but for the last few years, Dollar Shave...
Read MorePosted by Kristi Bridges | Jan 16, 2019 | Grocery and Retail, Insights, Legacy Brands, Trends
As the plant-based diet becomes more and more popular with the health-conscious consumer, there is...
Read MorePosted by Kristi Bridges | Dec 12, 2018 | Content Marketing, Insights, Legacy Brands, Marketing + Advertising, Trends
What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that are on the verge of...
Read MorePosted by Kristi Bridges | Nov 1, 2018 | Grocery and Retail, Home Cooking, Insights, Legacy Brands, Trends
If everyone ate a vegetarian diet one-third of early DEATHS might not happen. Huge reductions in...
Read MorePosted by Kristi Bridges | Oct 18, 2018 | Insights, Legacy Brands, Trends
Did you know Annie’s, and Larabar are owned by General Mills? Or that Smart Water, Odwalla, and...
Read MorePosted by Kristi Bridges | Jun 7, 2018 | Insights, Legacy Brands, Trends
Shapers see needs the way others can’t and create brands and products that others don’t even know...
Read MorePosted by Kristi Bridges | May 17, 2018 | Insights, Legacy Brands, Marketing + Advertising, Trends
We’ve been saying it for awhile and we’ll say it again: it’s time for marketers and brands...
Read MorePosted by Kristi Bridges | May 10, 2018 | Insights, Legacy Brands, Pet Food, Trends
Amazon has everyone waiting. Waiting for the location of their second headquarters and for their...
Read MorePosted by Kristi Bridges | Feb 7, 2018 | Insights, Legacy Brands, Trends
The definition of Purpose is: the reason for which something is done or created or for which...
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