Iconic Brands Are Suffering Major Losses, but it Didn’t Have to Be That Way
Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks...
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Category: Legacy Brands
We Can All Learn Something From Gillette
Gillette is one of the largest male brands in the world, but for the last few years, Dollar Shave...
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Looking For Innovation Inspiration? Start With Plant-Based Milks
As the plant-based diet becomes more and more popular with the health-conscious consumer, there is...
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There’s Marketing Data, and Then There’s I-Factor
What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that are on the verge of...
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Plant-based is trending. What’s a brand to do?
If everyone ate a vegetarian diet one-third of early DEATHS might not happen. Huge reductions in...
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Why is there such Big Demand for Small Brands?
Did you know Annie’s, and Larabar are owned by General Mills? Or that Smart Water, Odwalla, and...
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Is Your Brand Going to Be Part of the Revolution?
Shapers see needs the way others can’t and create brands and products that others don’t even know...
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Gen Z and Legacy Brands. The opportunity is real.
We’ve been saying it for awhile and we’ll say it again: it’s time for marketers and brands...
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Fighting Amazon’s Private Label: Can Your Brand Win?
Amazon has everyone waiting. Waiting for the location of their second headquarters and for their...
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Will finding your brand’s purpose unlock consumer loyalty?
The definition of Purpose is: the reason for which something is done or created or for which...
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