There’s Marketing Data, and Then There’s I-Factor
What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that are on the verge of...
Read MorePosted by Kristi Bridges | Dec 12, 2018 | Content Marketing, Insights, Legacy Brands, Marketing + Advertising, Trends
What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that are on the verge of...
Read MorePosted by Kristi Bridges | Sep 6, 2018 | Content Marketing, Grocery and Retail, Insights, Marketing + Advertising
Amazon’s sales are expected to reach an unbelievable $258.2 billion this year, that’s up 30...
Read MorePosted by Kristi Bridges | Aug 23, 2018 | Content Marketing, Insights, Marketing + Advertising, Trends
For the last few weeks (actually months, really years), I have been in the market for a new...
Read MorePosted by Kristi Bridges | Jul 12, 2018 | Content Marketing, Convenience Foods, Insights, Marketing + Advertising, Millennials, Trends
If you follow QSR news, Chipotle and Subway have both seen better days. In 2014, Chipotle’s store...
Read MorePosted by Kristi Bridges | Feb 15, 2018 | Content Marketing, Insights, Marketing + Advertising
That is a lot of potential money. If your brand doesn’t truly understand how to maximize sales on...
Read MorePosted by Kristi Bridges | Nov 9, 2017 | Content Marketing, Insights, Marketing + Advertising, Millennials, Trends
A Mean Green Machine one day and a Franken Cream the next. Millennials post both their indulgences...
Read MorePosted by Kristi Bridges | Oct 25, 2017 | Content Marketing, Grocery and Retail, Insights, Legacy Brands, Marketing + Advertising, Millennials, Personalization, Trends
There is something happening in CPG as mass brands realize that the success of small brands is the...
Read MorePosted by Kristi Bridges | Oct 12, 2017 | Content Marketing, Convenience Foods, Dining Out, Families, Grocery and Retail, Home Cooking, Insights, Legacy Brands, Marketing + Advertising, Personalization, Trends
I have to admit that for me, most days, coffee is breakfast. But I’m in the minority. 93% of...
Read MorePosted by Kristi Bridges | Oct 4, 2017 | Content Marketing, Grocery and Retail, Insights, Marketing + Advertising, Personalization, Trends
What are the benefits of creating an Incubator? So why would a successful yogurt brand like...
Read MorePosted by Kristi Bridges | Sep 21, 2017 | Content Marketing, Insights, Marketing + Advertising, Millennials, Trends
Influencer Marketing continues to grow and become a critical part of any marketing program....
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