There’s Marketing Data, and Then There’s I-Factor
What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that are on the verge of...
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Category: Content Marketing
Is Amazon Still Worth Talking About?
Amazon’s sales are expected to reach an unbelievable $258.2 billion this year, that’s up 30...
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My spin instructor almost “influenced” me to spend thousands of dollars (and I still might!)
For the last few weeks (actually months, really years), I have been in the market for a new...
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Recapturing the Love of the Health-Conscious Millennial
If you follow QSR news, Chipotle and Subway have both seen better days. In 2014, Chipotle’s store...
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Are You Getting Your Fair Share of Amazon’s 310 Million Customers?
That is a lot of potential money. If your brand doesn’t truly understand how to maximize sales on...
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Do You Have to be Extreme to Reach Millennials?
A Mean Green Machine one day and a Franken Cream the next. Millennials post both their indulgences...
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The New Normal: Little Brands are beating Mass Brands
There is something happening in CPG as mass brands realize that the success of small brands is the...
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Healthy Food Marketing: Breakfast = An Irresistible Marketing Opportunity
I have to admit that for me, most days, coffee is breakfast. But I’m in the minority. 93% of...
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Healthy Food Marketing: Why Chobani Created a Food Startup Incubator
What are the benefits of creating an Incubator? So why would a successful yogurt brand like...
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Influencer Marketing. What’s it really all about?
Influencer Marketing continues to grow and become a critical part of any marketing program....
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