Corey Scholibo is the Co-Founder, President and COO of Wile, a company that’s brave enough to take on a taboo subject — perimenopause and menopause. 

On this episode of my podcast, The Irresistible Factor, Corey and I discuss what Wile does, and why its target audience is so important, along with the archetype Wile has created for women often overlooked in the market. Additionally, Corey shares his opinion that the attitude of “grin and bear it” through menopause is patriarchal and unnecessary. 

“[Menopause and perimenopause] is not a dysfunction,” Corey says. “It’s not a system not functioning appropriately; it’s functioning exactly as it’s supposed to. We can do dramatic things to make it very different for you but there’s no avoiding it.”

Together, we explore why women in their 40s are craving the ability to have a voice, and how Wile helps fulfill that desire. We also look at Wile’s challenges and successes, marketing and branding, where the name came from, and the lessons Corey has learned from working in this industry. 

Importantly, Corey shares his views on asking for help, and divulges advice on entrepreneurship: “If you are worried about rejection, you’re in the wrong business.”

 

Listen to The Irresistible Factor’s Interview with Wile Co-Founder, President and COO, Corey Scholibo.

 

Here’s what you won’t want to miss from our conversation: 

  • Why starting Wile has been easier for Corey than any of the other startups he’s been part of
  • Why educating people on peri-menopause and menopause is essential for this line of work
  • Corey’s controversial theory on marketing and branding for this industry
  • The importance of talking to retailers when trying to sell a product

 

Links mentioned in this episode: 

Corey Scholibo on LinkedIn

Wile

rePurpose

Gwendolyn Floyd on LinkedIn

State of Menopause

Whole Foods

Walgreens