“We feel doing events helps drive the product to a broader audience, but also builds that lifestyle around the brand. We’re building that persona of what it means to be a Popadelics consumer.”
Marilyn Yang, the Co-Founder and CEO of Fun-Gal Snacks (the parent company of Popadelics) is doing things a little differently – on a mission to create not only a CPG brand, but also a lifestyle brand.
On today’s episode of The Irresistible Factor, Marilyn and I talk about why she has decided to take an untraditional approach to starting Popadelics. Marilyn launched Popadelics in April of this year, alongside her life partner and business partner, Mike Casali. They were two mushroom lovers who desperately wanted to find a mushroom chip during the pandemic.
Marilyn did not want to raise outside capital. She was determined to fund the company herself in order to retain full control over her vision. But she did need support, that’s where Rodeo CPG (a favorite Irresistible Factor Guest) came in. Marilyn tells us how Rodeo, a start-up CPG consultancy was instrumental in bringing their flavors to life, and supporting them with R&D and supply chain manufacturing.
Tune in for some unconventional advice you won’t want to miss!
Listen to The Irresistible Factor’s Interview with Co-Founder and CEO of Popadelics, Marilyn Yang.
Here’s what you won’t want to miss from our conversation:
- Their non-traditional journey into retail
- Some of the challenges that Marilyn has faced in running her companies
- What they are looking for in a partner or strategic brand partnership
- How they are indirectly supporting the psychedelic industry
Links mentioned in this episode: