“Doubt and fear creep in every single day and you have to block it out, you have to manage it, you have to tackle it because if you think you can, you really can. And if you think you can’t, then you can’t.” 

I am beyond  thrilled to be sharing this inspiring podcast with Ashley Thompson, Co-Founder and CEO of Mush in this episode of The Irresistible Factor. Mush is a brand of plant-based ready to eat overnight oats that come in a variety of flavors like chocolate, coffee coconut (my favorite), peanut butter, and many more. 

Ashley went from working in finance in a beautiful office on Wall Street to literally pitching tents and selling overnight oats at farmers markets in Southern California. She is a strong believer in what you eat impacts how you feel, think, and do, and she wanted to tackle a major problem – our physical and mental health in the U.S. Ashley knew she wanted to create a brand that created accessible healthy food.

Ashley is all about mindset. She never stopped to think about why it may not work, in fact she thought there was no way this can’t be done. And she was right, mush now has distribution in 11,000 doors with iconic retailers like Whole Foods and Costco.

Ashley and I discuss how the business has grown and changed, the challenges of scaling the company, and her approach to investments and boot-strapping. She also talks about the importance of growth and building a solid company before getting carried away with innovation, and the importance of using your resources wisely.

“It’s amazing that harnessing creativity in content and messaging is really powerful and using common sense when it comes to spending resources and marketing. Those are two of the biggest takeaways I’ve learned in the journey of trying to get the product off the shelf.”


Listen to The Irresistible Factor’s Interview with Mush Co-Founder and CEO, Ashley Thompson. 


Here’s what you won’t want to miss from our conversation: 

  • The importance of data and how to balance this with gut intuition
  • Ashley’s views on the ‘growth at all costs’ approach to scaling a business
  • Insight into how they grew and the investments they received
  • Mush’s marketing approach and the lessons learned in trying to get the product off the shelf



Links mentioned in this episode: 

Ashley Thompson 


The Irresistible Factor Podcast  

Sawtooth Group