We want to keep things close to home, we want to have oversight over the franchise locations as if they were corporate locations. We’re a small brand, we’re growing fast. Each door that opens is a subset of our brand and we’re going to treat it like it’s our own.”

I am thrilled to be joined by Co-Founder and Co-CEO of Mighty Quinn’s Barbecue, Micha Magid, on today’s episode of The Irresistible Factor. Mighty Quinn’s is an authentic barbecue restaurant that likes to keep things old school, while sourcing the best quality ingredients. Mighty Quinn’s started as a corporate-owned brick-and-mortar brand in the East Village of New York City, and has since grown into a reputable franchise, and a category leader in fast casual barbeque. 

Micha speaks about how in just 6 years, Mighty Quinn’s has expanded to be an international brand with national media presence and features in the Food Network and the New York Times. We dive into the many elements of their business that led to their success, and why it is important to know who you are, play to your strengths, and “stay in your own lane”. We also talk about the CPG side of things, and how Micha and his team are leaning into this new exciting opportunity to get their barbeque sauces and rubs on the shelves of retailers. 


Listen to The Irresistible Factor’s Interview with Mighty Quinn’s Barbecue Co-Founder and Co-CEO, Micha Magid. 


Here’s what you won’t want to miss from our conversation: 

  • Ghost kitchens: what they are and why they can be beneficial
  • Micha’s vision for Mighty Quinn’s in the next five years: franchise and product growth
  • Overcoming social media algorithms
  • Mighty Quinn’s successful approach to marketing, franchising, and now CPG


Links mentioned in this episode:  


Micha Magid on Twitter 

Micha Magid on LinkedIn  

Mighty Quinn’s Barbecue  

Hugh Mangum on LinkedIn  

Christos Gourmos on LinkedIn  

Cloud Kitchens  

Kitchen United on LinkedIn  

Beat Bobby Flay  

Fire Masters  

Cooking Channel 

The Irresistible Factor Podcast  

Sawtooth Group 

Kristi Bridges on LinkedIn 

Kristi Bridges on Twitter