“I really wanted to create a brand that changed the way we eat and helps us feel a little bit more connected to each other and the world that we share and I’m hoping that that is what we’re doing today at tattooed chef”. 

In this week’s episode of my podcast, The Irresistible Factor, we find out how the founder of the company, Sarah Galletti, went from film school to being the founder of Tattooed Chef – creating delicious and healthy sustainable frozen meals. After traveling to Italy and reconnecting with her Italian routes, Sarah wanted to continue creating delicious sustainable food in the US. Tattooed Chef is serving up plant-based enchiladas, mac and cheese, pizza, and smoothie bowls in the notoriously challenging frozen category. Sarah’s innovative branding and delicious “better for you” meals have created a brand that is quite irresistible.  

On the podcast, Sarah talks about her unique approach to creating her brand by starting in the club channel (a surprising choice!) and how going public early on has led her to over 16,000 points of distribution today. 

Sarah explains how she used “nostalgic innovation” – taking something familiar and making it relevant to what consumers are looking for today – to create her brand that people can’t get enough of. 

Sarah also shares advice on how to conquer the stress that comes with being an entrepreneur and how sometimes pressure and stress can motivate you to do your best work.  

“I believe when you’re really pushed through those moments that is when the best work happens, and you see things quicker, and you push harder, and you make things happen faster, and that’s where I kind of like it” 

 

Listen to The Irresistible Factor’s Interview with Tattooed Chef founder, Sarah Galletti

 

Here’s what you won’t want to miss from our conversation: 

  • When and how Tattooed Chef became a brand and the dream Sarah had that came true.  
  • How Tattooed Chef managed to transition from club to more conventional channels.   
  • The misperceptions that people have about frozen food and how this is changing. 
  • Sarah’s goals for the brand and some of the products that are soon to launch.  
  • What inspired her to create a club channel first and the role of nostalgic innovation. 

 

Links mentioned in this episode: 

Tattooed Chef

Tattooed Chef on Instagram 

Sarah Galletti on Linkedin